Archive for May, 2011

“No-Advertising Day”

May 11th, 2011
Jacques Séguéla trifft TRANSLATION-PROBST

Jacques Séguéla

What would the world be like without advertising? If anybody can answer this question, it‘s Jacques Séguéla. Séguéla is the former PR-adviser to François Mitterrand and owner of HAVAS, one of the world’s most successful advertising agencies. His presentation – 50 Years of Advertising Experience, Innovation and Life Energy in an Hour – is inspirational. His experiences are impressive, his statements wise and his explanations easy to understand. Without advertising there would be no media independence, and without media independence there would be no democracy, according to Séguéla. The advertiser Frank Bodin held Jacques Séguéla up as a role model –and rightly so. Séguéla’s presentation alone was worth the trip to Lugano.

Roman Probst am Tag der Nicht-Werbung


Restrictions or bans on advertising rarely make sense. At Swiss Advertising SW/PS’ 86th General Meeting on 6th May, advertising and advertising bans were discussed. Because the topic covers advertisers, politicians and journalists, this General Meeting was named “No-Advertising Day.”

After the introductory speech by Jacques Séguéla, well-known politicians, journalists and media professionals spoke about and discussed “A World without Advertising?“ under the leadership of National Council member Filippo Leutenegger:

  • Roger Brennwald, president of Swiss Indoors Basel: “Sport without Advertising”
  • Roger de Weck, CEO SRG: “Electronic Media without Advertising?”
  • Hanspeter Lebrument, president of Swiss Media: “Print Media without Advertising?”
  • Natalie Rickli, National Council member: “Politics without Advertising?”
  • Michael Gibbert, Professor of Marketing at the USI (University of Lugano): “Economics without Advertising?”

Congratulations and many thanks for a successful event to Filippo Lombardi (National Council member and president of Swiss Advertising), Ursula Gamper (SW CEO) and Urs Schnider (SW Communications Officer).

Spot on! Harry Hafner wins April’s Swiss gold bullion coin.

May 9th, 2011
TRANSLATION-PROBST - Gewinner April Goldvreneli

Gold bullion coin winner

A promise is a promise! Professor Tell has picked the first winner from the participating fans in the competition. The lucky winner of April’s gold coin is Harry Hafner.

Would you like to win a gold bullion coin too?

Because accurate translations and texts are worth their weight in gold, Professor Tell is giving away a Swiss gold bullion coin every month.

Visit Professor Tell’s Facebook page now, become a fan or have a go at the online crossbow competition. Tell gives away a Swiss gold bullion coin every month to one participating fan.

Technical jargon translated into comprehensible language? Visit TRANSLATION-PROBST Ltd. for free at aiciti.

May 4th, 2011

Whether software, hardware, social media or online marketing – comprehensible language is crucial for success in the ICT industry. TRANSLATION-PROBST Ltd. proofreads and translates from ICT jargon – or any other language – into German and 30 other languages.

TRANSLATION-PROBST an der aicitiOn Tuesday 10th May 2011 it is finally time for aiciti to open its doors. This new, dynamic exhibition brings together the existing platforms of Orbit, topsoft and Swiss IT. Companies such as Swisscom, Canon and SIX Multipay will demonstrate important aspects of the ICT industry from 10th to 12th May 2011 in Zürich.

Visiting the fair from 10th to 12th May: an absolute must!

TRANSLATION-PROBST Ltd. is a service partner of Exhibit & More, the organiser of aiciti, and will be present at the fair with a stand. We will show you how you can use the language of your target group in your texts. You can also find out in Beat Z‘graggen and Roman Probst’s free presentation how Google and accurate texts can increase your turnover.Take the opportunity to experience the future of ICT and meet us in person!

A few interesting presentations:

Tuesday 10th May

13:00 (B-3): What users like and what they hate

Wednesday 11th May

11:00 (C-6): Corporate Blogging: Communication in Dialogue

13:00 (C-7): Online Marketing campaigns from A to Z

Thursday 12th May

11:00 (C-10): Social CRM: Customer Loyalty with Social Media

13:00 (IFJ): How Online Marketing increased our sales by 25% (Xing|Facebook)

Take the opportunity to experience the future of ICT and meet us in person!

Order your free aiciti ticket

Of course Professor Tell will be there too! He will show you how to hit the target with both the crossbow and professional translations. You can also win an attractive prize.

Order your free ticket for aiciti in a couple of clicks and visit us at our stand (Hall 4 / Stand A37) from 10th to 12th May. We look forward to seeing you!.