Professor Tell has been embodying the TRANSLATION-PROBST Ltd. values of precision, accuracy, reliability and Swissness for one year. Thanks to his Facebook profile, Professor Tell has made over 530 fans to date and achieved 8th place in this year’s “Award Social Media” competition, beating out the likes of Gillette, Calida and Mammut. To celebrate Professor Tell’s first anniversary, we are letting you take a look behind the scenes and will show you the humorous “making of” the video on Professor Tell’s Facebook profile.
Award Corporate Communications, the jury awarded a “Communicator” to the most innovative campaigns. Before the ceremony took place, Roman Probst spoke about the role of social media in corporate communications together with Dr. Guido Keel, lecturer and media scientist, and Google expert Beat Z’graggen.
The winners of this year’s Award CC were the vocational training association “login Berufsbildung” and the Zurich agency “Jung von Matt/Limmat Public Relations” with their respective campaigns “Login macht Erfolgsstorys möglich” and “Tecmania – steig ein in die Welt der Technik”. In addition to the Award CC, a category prize for social media campaigns was also awarded for the first time in Switzerland. After an intense voting period with more than 8,400 people participating via Facebook, the deal provider “DeinDeal.ch” took top honours. TRANSLATION-PROBST Ltd. came in 8th with its Professor Tell campaign and even beat out the campaigns from Calida, Gillette and Mammut.
The time between the prize ceremonies was highlighted by a wide variety of exciting presentations. Hanning Kempe, CEO of the competition’s sponsor, Grayling Switzerland, addressed the very relevant topic of currency exchange rates with his presentation entitled “Communication in the tense setting of the euro crisis”. Prior to this, Roman Probst, CEO of TRANSLATION-PROBST Ltd., spoke about the role of social media in corporate communications together with Dr. Guido Keel, lecturer and media scientist at the Zurich University of Applied Sciences, and Google expert Beat Z’graggen. Guido Keel made the statement that “only when the target audience recognises the added value of a social media application is value created for the company as well”. Beat Z’graggen and Roman Probst went on to explain what this recognition signifies in a practical sense.
Did you miss the presentation by Roman Probst or would you like to watch it again at your leisure?
You can download the PDF about the role of social media in Corporate Communications here (50MB).
While on a trekking holiday, Thomas Lengenfelder was surprised to hear of his golden win. „I’m overjoyed to have won the August gold coin from Professor Tell,” said Lengenfelder. He became acquainted with TRANSLATION-PROBST Ltd. five years ago at EMEX. At that time, Professor Tell had not yet appeared on the scene. „However, when the character was created last year, Roman Probst convinced me to become a Facebook fan of Professor Tell,” the purchasing and office manager explained.
Lengenfelder was unable to attend EMEX’11 due to illness, but he had already met Professor Tell a year earlier at his EMEX premiere. „Professor Tell made such a positive impression on visitors that you couldn’t pass by without stopping,” Lengenfelder laughed. “And as a reliable and unerring marksman, Professor Tell is the perfect ambassador for the texts and translations from TRANSLAION-PROBST Ltd.”
The ecstatic winner already knows what he will do with his gold coin. „It’s going straight into the safe. With gold prices on the rise, this coin is going to appreciate a lot.”
Professor Tell will be giving out another gold coin in September. Become a fan of his on Facebook for your chance to win!