Archive

Archive for October, 2012

Website texts & multilingual websites: the right tone closes the deal and makes for persuasive copy

October 26th, 2012

Successful websites capture audiences with effective texts. Presenting information in such a way that the tone and style suit the target group is not an easy task.

The cutting-edge interview with wifimaku founder Jörg Eugster provides insight into the specialist knowledge of Roman Probst with regard to copywriting for the web. Find out how to optimise your own website with texts tailored to your target group. Roman Probst reveals how not only your website texts but also your translations can achieve the desired impact in his specialist article Sprachstil und Mehrsprachigkeit im Internet (Language style and multilingualism on the Internet) on wifimaku.com.

Other marketing experts also have their say and reveal their specialist knowledge on wifimaku.com. Wikimafu is constantly updated, available in various different formats and active on all social media channels – providing genuine added value for everyone who is interested in marketing!