Archive

Archive for the ‘Communication’ Category

Word of the Week: “copywriting”

October 19th, 2015

Texts play a vital role in day-to-day business if you want to be successful in the professional world. Is writing more difficult for you than you would like? Prof. Dr. Daniel Perrin, head of the Institute of Applied Media Studies at the ZHAW in Winterthur, has some copywriting tips for you.

rof. Dr. Daniel Perrin, head of the Institute of Applied Media Studies at the ZHAW

rof. Dr. Daniel Perrin, head of the Institute of Applied Media Studies at the ZHAW

TRANSLATION-PROBST Ltd.: Why are accurate texts vital in the professional world?
Prof. Dr. Daniel Perrin: Because it is easier to reach your target if you can hit the bull’s-eye. In other words, if you want to reach your target group and stand out from the crowd, you must accurately match its specific tastes and language. This can only be achieved with accurate texts.

Writing is often done under pressure during a regular business day. What is the best way to deal with this?
The important thing is to concentrate exclusively on the writing assignment and not be distracted by the umpteen other tasks that are waiting. This merely causes additional stress and is not helpful. Create a window of time for yourself in which you can write without being interrupted. In short: Organise your time well – and keep calm.

How can you tell if your own text is well written?
A text is well written if it moves test readers from the target group in the desired direction. You can test this by giving your text to a person to read who represents the target group or is very closely connected to it. If this is not possible, give it to somebody who is capable of putting themselves in the shoes of the target group. In any case, the more people who read it and give you feedback, the better.

Are there any tricks that can help while copywriting?
Know what you want and read a short sample of excellent writing beforehand to get yourself in the mood. It’s contagious. And what is excellent writing? In my opinion, it is using common words to express unusual things.

What is the best way to overcome writer’s block?
Many people, when they have writer’s block, keep rereading what they have already written. This doesn’t help. A change of scene, on the other hand, can work wonders. You have to choose what works best for you. My own method, for example, is to eat an apple and then return to my computer, cover up what I have already written and keep writing just where I left off.

Would you like to add anything else?
Being able to write something clearly and simply means that you have already understood it. Thus, writing is a tool not just for communicating but also for thinking. This makes writing research and writing for purposes so exciting for me – and very significant for everyone who wants to write well and enjoy it.

As you can see, a clear focus and an apple could work wonders when writing. If you still do not feel completely confident, you can find many more helpful tips in Prof. Dr. Daniel Perrin’s book, “Schreiben im Beruf” (www.danielperrin.net).

Improved customer evaluations. Two more awards. A 30% increase in turnover.

January 20th, 2014

With a 30% increase in turnover, even better customer evaluations and two more awards, TRANSLATION-PROBST Ltd. was no stranger to success in 2013, either. The year in review.

Despite the difficult economic conditions of the past years, TRANSLATION-PROBST Ltd. managed to increase its turnover by a further 30% in 2013 – not least due to investments in the area of employee development and quality improvement.

Our customers gave us a grade of 5.65

Translation Probst Team

At TRANSLATION-PROBST Ltd., every customer can complete a systematic evaluation for each text they receive. In order to ensure that as many customers as possible fill out the evaluations, we hold regular draws for the participants in which we give away a gold bullion coin – very fitting for our motto “Accurate texts are worth their weight in gold”. Read what the lucky winners have to say about their unexpected golden bounty here.

In 2012, the average grade given in the customer evaluations was already a respectable 5.6 (6 = very good). In 2013, we were able to raise the grade average once again, to 5.65, due to a very high level of customer satisfaction. A total of over 500 customers graded the content, style, tone, terminology and target-group adaptation of our texts and translations.

More awards and honours

After we became the only translation company in Switzerland to be recognised by the Swiss Confederation’s Commission for Technology and Innovation in 2012, we were the happy recipients of additional awards and honours in 2013, and:

  • In April 2013, we won second place in the Stellenschafferpreis competition sponsored by Location Promotion Winterthur.
  • In November 2013, we achieved a top-ten placing at the prestigious PwC Accelerator’s “Local to Global” Expo in Luxembourg from a select field of 20 international, rapidly growing companies.

Next year, TRANSLATION-PROBST Ltd. will already be celebrating its tenth anniversary. Save the date now – Thursday 16th April 2015 – so you can look forward to what we have planned.

The outlook for 2014

We will do whatever it takes to ensure that our high grade average keeps rising. Our goal is to have a grade average of over 5.7 in 2014.
The first priority is the continued staff development of our valued, committed and expert employees, whom we must thank for our growth of over 30% in 2013.
Another top priority is investment in our technology, in particular in CRM, for which we have received multiple awards during the past years. Our company will have a high six-figure amount at its disposal as an investment budget in 2014.
In addition to increased investments in staffing and technology, which are the true drivers of customer satisfaction, our strategic corporate management will be expanded further: Dr. Rolf Specht, professor at ETH Zurich (Psychology and Theology), is adding his strengths to the company as of 1st January 2014 in the role of president of the board.

I would like to thank all of our customers, partners and members of the media for the tremendous cooperation we enjoyed in 2013 and wish everyone a successful start to 2014.

Roman Probst
MIT Degree in Communications FH
CEO and board member