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SuisseEMEX’13: Our 8th appearance at SuisseEMEX’13 was a complete success

August 23rd, 2013

Our 8th appearance at SuisseEMEX’13 was a complete success. This year, in addition to our inside booth in Hall 4, we also had an outside coffee booth right in front of the entrance.

We were able to welcome visitors to the fair with a fragrant cup of coffee or a refreshing iced coffee. We handed out around 600 coffees and 700 iced coffees in total and also gave out 100 croissants at the #CoffMe with Roman Probst. During this event, interested visitors could ask our CEO questions on the topic of “Accurate translations and texts”.

We also achieved very positive results with our inside booth. With our golden hats and the presence of Professor Tell as our ambassador for quality and Swissness, fair visitors recognised us from a long way off. We had many interesting conversations and made numerous new contacts. During the popular crossbow shooting with Professor Tell, visitors attempted to take over their target markets. Whoever scored a direct hit on the capital city of their target country was awarded with a gold bullion coin. There were a total of seven happy winners throughout the three days of the fair.

Apart from our two fair booths, we also took part with a presentation in the Online Forum. Roman Probst spoke on the topic of “How texts should be written in order to achieve a high ranking in Google searches and win over potential customers”. We were naturally very pleased that his talk was well attended and every seat was taken.

Impressions from the three successful days:

EMEX13 Team Messe

SuisseEMEX13 Referat Roman Probst

emex13_publikum

Messestand Team EMEX13

Website texts & multilingual websites: the right tone closes the deal and makes for persuasive copy

October 26th, 2012

Successful websites capture audiences with effective texts. Presenting information in such a way that the tone and style suit the target group is not an easy task.

The cutting-edge interview with wifimaku founder Jörg Eugster provides insight into the specialist knowledge of Roman Probst with regard to copywriting for the web. Find out how to optimise your own website with texts tailored to your target group. Roman Probst reveals how not only your website texts but also your translations can achieve the desired impact in his specialist article Sprachstil und Mehrsprachigkeit im Internet (Language style and multilingualism on the Internet) on wifimaku.com.

Other marketing experts also have their say and reveal their specialist knowledge on wifimaku.com. Wikimafu is constantly updated, available in various different formats and active on all social media channels – providing genuine added value for everyone who is interested in marketing!

SuisseEMEX’12: Free tickets to Switzerland’s largest marketing trade fair

July 12th, 2012

The latest information, tips and trends on the themes of marketing and communication! Do you want to find out how corporate language can increase your profits? Or how your company can have a top ranking on Google in foreign countries as well? If so, order your free SuisseEMEX ticket now and enter the fascinating world of marketing with all its many aspects! Attend the presentations by Roman Probst or drop by our fair booth (No. 310, Hall 4) and take the opportunity to engage in a profitable discussion with our team of experts.

Visitors to the leading marketing trade fair in Switzerland can expect the following highlights on the approximately 15,000 m2 of Messe Zürich:

  • Top keynote speakers and introductory presentations, including ones given by Roman Probst
  • Free mailing analyses by experts from the Swiss postal service
  • Themed parks with integrated forums and expert training sessions
  • Networking events and much more

Learn from our text professionals!

You will find TRANSLATION-PROBST Ltd. as an exhibitor at Booth 310 in Hall 4. Drop by and learn how you can gain new customers and increase your profits with accurate texts. You can also take advantage of the Google know-how of our booth partner, Worldsites, on topics such as profit potential analyses, Google analytics and AdWords campaigns.

Two presentations by Roman Probst

Don’t miss the two presentations by Roman Probst! This is your best chance to learn how to noticeably increase your profits by using the right texts.

Presentation 1: “How you as Head of Marketing can use storytelling and corporate language to increase recognition of your company” (SuisseEMEX, Hall 4, Unternehmer Bühne (Entrepreneur Stage) | 23.08.)

Roman Probst will provide you with pertinent information on how to develop and use your own individual corporate language.

Reserve a seat in the front row now!

Presentation 2: “From corporate language to top rankings with Google” (SuisseEMEX, Hall 4, Online Forum | 23.08.)

Roman Probst and Beat Z’graggen from Worldsites will explain how uniform terminology impresses customers and Google, so that your company will come at the top in searches in foreign countries, too.

Reserve a seat in the front row now!

You can find additional information about the planned presentations and fair highlights here.

Reserve your free ticket now!

Order your exclusive free ticket now for your visit to Suisse EMEX’12 using the coupon code: EX12700854

We look forward to seeing you soon at our fair booth and welcoming you to the presentations by Roman Probst!