admin Fairs / Events, Presentations, Professor Tell, Specialist translators and proofreaders, Terminology #EMEX11, EMEX12, Goldvreneli, Google, Messen, Online Marketing, Professor Tell, Presentations, Roman Probst, SuisseEMEX, Translation company, Zürich

TRANSLATION-PROBST Ltd. has won the Call for Eye-Catcher at the SuisseEMEX’11. This means that TRANSLATION-PROBST Ltd. is now one of the six companies that will receive an extra booth at the SuisseEMEX – chosen from among the over 350 exhibiting companies that all had a chance to compete for this honour. The Professor Tell concept and contest will now be able to attract attention and guests at two booths in Halls 3 and 4. “EMEX visitors will be able to play the Professor Tell online game when they come to our booths. You can test yourself to see if you hit the target as often as our marketing texts and translations do,” remarks CEO Roman Probst. “And whoever wants to shoot with a genuine crossbow at the Eye-Catcher after playing the online game can do so at the Online Forum in Hall 4.” Roman Probst, together with Google expert Beat Z’graggen, will give a presentation on the topic of how to win customers using online marketing at the Online Forum.

TRANSLATION-PROBST Ltd. overtakes Gillette

In addition to the Call for Eye-Catcher, TRANSLATION-PROBST Ltd. and Professor Tell have also qualified for the Social Media Award from the Award CC, the national competition for the largest Swiss social media campaigns. The Professor Tell campaign is currently in the Top 20 and thus neck-and-neck with the Gillette and Migros campaigns. The Facebook voting for the first-ever “Public’s Choice” award is open until 15 August 2011. After this date, the best three campaigns will battle for the title until the end of August.

Vote for us using Facebook voting!

Order your free tickets to the SuisseEMEX and visit our presentation or one of our two fair booths.

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TRANSLATION-PROBST Ltd. is the translation partner for SuisseEMEX.

SuisseEMEX – the leading Swiss business-to-business trade fair in the marketing, communication and event branch – is already well booked. There are only a few free spaces left in the exhibition halls. The exhibitors at SuisseEMEX have obviously placed their bets on the winning entry.

Approximately 100 guests attended yesterday’s SuisseEMEX Business Event at the Tolba Factory in Rümlang – including exhibitors, partners, members of the media and those interested in SuisseEMEX’11, which takes place from 23 to 25 August.

Ewa Ming provided top news, highlights and the most important info about SuisseEMEX’11. This included, for example:

Ewa Ming

- Top keynote speakers at the Marketing Forum (special invitation required)

- Exciting workshops and interest-guided tours

- New: campus talks in the Online Forum

- For early birds: free entry until 10:00 am, including coffee & croissant

- Hosted buyer programme for seminar & event planners (VIP programme)

- Various new topics such as UX design, LiveCom, publishing, social media, Facebook in B2B

Two presentations

Two presentations also added more depth to the event. Andreas Lang from Swiss Post showed how direct marketing is a key supplement to online marketing and achieves success particularly when a direct mailing campaign appeals to as many senses as possible. Matthias Vettiger from Blogwerk AG explained to the audience the role social media plays in B2B and maintained that a strong website provides the basis for all social media activities.

Would you like to visit SuisseEMEX?

Order your free ticket now for SuisseEMEX’11 (with our ticket code: EX4839378A).

Are you trying to decide which days would be most worthwhile for your visit to SuisseEMEX? The following daily focal points should help:

- 23 August: Entrepreneur’s Day

- 24 August: XING Networking Day

- 25 August: Google Experience Day

Learn more about SuisseEMEX!

Do you want to learn the secrets behind gaining customers and increasing turnover through online marketing? If so, then set aside an hour on 25.08.2011 for the presentation by Beat Z’graggen and Roman Probst and attend the Online Forum.

Speaking of backing a winner

Make sure you also back a winner when it comes to top-quality translations and texts. TRANSLATION-PROBST Ltd. is the translation partner for SuisseEMEX – and provides a quality guarantee as well. Every single word has to be just right in marketing and advertising translations and texts so that your message strikes a chord with your target group. You can learn more about our partnership with SuisseEMEX at: http://www.suisse-emex.ch/de/aussteller/partnerangebote/

Photos and images from the Business Event can be viewed on the Suisse EMEX website.

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