SDL, the world’s leading software company in the area of translation and terminology management, is coming to Basel on March 16 with a best-practice roadshow for translation agencies. This time the focus will be on sharing the importance of corporate language/terminology with Swiss translation services providers. In addition to this, the question of how terminology can be implemented practically will also be addressed.

TRANSLATION-PROBST Ltd. has made a name for itself by being the first and as of yet only translation company to offer a free terminology service to its core customers. Our reputation is such that our LSP partner, SDL, has invited Roman Probst, CEO of our company, to attend the roadshow as a best-practice speaker. On 16 March 2012, Roman Probst will give a presentation there on the topic of “The importance of terminology in the context of corporate language”. He will demonstrate how uniform and consistent terminology produces significant added value, and how the creation of terminology databases is handled at TRANSLATION-PROBST Ltd.

Terminology is a key component of corporate identity, which is strengthened immensely by the use of uniform terminology. Another benefit is the increased degree of recognition among customers that a company experiences thanks to consistent corporate language. This also helps a company differentiate itself from the competition. Furthermore, because the need for specialised translations and the number of target languages are continually growing, uniform terminology is indispensable and ultimately invaluable. To meet these demands, TRANSLATION-PROBST Ltd. offers a comprehensive terminology service – and it’s even free for our core customers.

Are you a translator or do you work in a translation agency? Register for the roadshow now.

Learn more  about terminology and corporate language here.

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Raiffeisen, Adecco, Schindler, Zürich Tourism and 100 other corporate clients have evaluated the services of TRANSLATION-PROBST Ltd. Read on to find out why our translation service achieved an average rating of 5.15 out of 6 and which criteria were used to assess our translations, texts and other services.

In the survey, we asked our corporate customers how satisfied they were with the quality of our translations, texts and services. The participants evaluated content, accuracy, tone, terminology and style as well as target-group conformity and customer friendliness. Over a period of several months, the services of our translation company were evaluated using a rating system from 1 (very poor) to 6 (very good). TRANSLATION-PROBST Ltd. achieved an excellent average rating of 5.15 in the customer survey – which was especially gratifying, as whose feedback is more honest and valuable than that of the customer?

Quality and reliability

Figures alone are not enough, however. Because comments from our customers are also important, there was room for both rating of and comments on the services provided by our translation company. Most of the companies surveyed agree that we always convey the right tone. Some wish, nevertheless, that the translations would stay closer to the source text, while others would appreciate freer translations. In order to comply with these specific requests, we now provide you with the possibility of expressing your wishes regarding your translation by telephone or by completing the „Briefing form” in the case of online orders. This will allow us to ensure that the translation communicates precisely what you want and also that we convey the right tone and style to achieve maximum impact on your target group. Our customers are satisfied with more than just the quality of our services, however. According to our survey, our reliability is also rated particularly highly.

Additional areas that were surveyed included why companies turn to us to have their texts translated and how they hear about our translation services. The feedback revealed two trends. The majority of our customers chose our translation company as the result of recommendations from existing customers, while others heard about our translation services at SuisseEMEX or the Swiss Online Marketing trade fair in Zurich.

Are you also looking for the right translation partner?

If so, choose TRANSLATION-PROBST Ltd., and we will show you how accurate translations and texts are worth their weight in gold. We offer you translations and texts with a quality guarantee, as well as a terminology service and express delivery on request. With TRANSLATION-PROBST Ltd. as your translation partner, your message is guaranteed to hit home with your target audience. Test our service now – you will receive your price quote in just 20 seconds at: https://online.translation-probst.com/weborder/default.aspx?partnerid=1&lang=en

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Usain Bolt

Well, 2012 has arrived. Have you made any New Year’s resolutions? Would you like to increase your revenue? In order to attract new customers, you need persuasive texts and accurate translations.

Thanks to our stringent quality standards, we only work with the best translators, proofreaders and copywriters. Do you want to start 2012 on the right foot and hit the ground running? If so, then TRANSLATION-PROBST Ltd. is the right partner for you!

The team at TRANSLATION-PROBST Ltd. is waiting and ready in the starting blocks to provide you with precisely formulated translations and texts that will propel you into a successful new year.

Get off to a flying start now and increase your net sales so that you can win gold in 2012. During the month of January, you can also take advantage of our 10% rebate special on all orders placed directly through our online price calculator.

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Team TRANSLATION-PROBST Ltd.

The year 2011 saw the team from TRANSLATION-PROBST Ltd. in pursuit of awards and participating in a veritable gold rush. The popular „Gold coin for Facebook fans of Professor Tell“ monthly contest initiated the gold rush, keeping its fan community on tenterhooks each month.

The first award for TRANSLATION-PROBST Ltd.  arrived in the spring. Roman Probst reached the finals of the ‘Inno-Slams’ at the Tourism Pool Innovation Forum in Baden with his „Client Catcher“ partnership model. Motivated by positive feedback, the certified translation company carried out a satisfaction survey involving its 100 largest corporate clients. The results were gratifying, with a mark of 5.13 out of 6 for content, tone and style of translations as well as for their target-group affinity, precise terminology and suitability for the intended purpose.

Buoyed up by this success, TRANSLATION-PROBST Ltd. struck gold twice in the summer with Professor Tell. At SuisseEMEX’11, the largest Swiss trade fair for marketing and communication, we won the „Call for Eye-Catcher“ award, and the Professor Tell campaign made the Top 10 in the „Swiss Social Media Award“. The autumn took on a golden sheen with TRANSLATION-PROBST Ltd.’s qualification for the final round of the selection process for the federally sponsored „CTI Start-Up Label“ and expansion of the company’s corporate structure with the addition of Business Development and Sales Management departments.

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How much can you earn as a university graduate? FH SCHWEIZ, the umbrella organisation for graduates, is running a survey on graduate wages until April 11th. As a thank you for completing the questionnaire, each participant will receive a free login to see the results. There are also some great prizes to be won. So fill out the survey and be prepared for your next wage negotiation. www.fhlohn.ch

Roman Probst

Success story:

“A successful entrepreneur thanks to university education.” Read the interview with Roman Probst, CEO of TRANSLATION-PROBST Ltd.

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Do you want to win the hearts of your customers? Whether with a thank you letter or an advertising text, with TRANSLATION-PROBST Ltd.’s texts and translations you’ll touch the heart of your target audience! Your sales will soar- whether before or after Valentine’s Day.

Your level of success in selling your product depends on your texts. But content is only half the battle. The key to more sales lies in how it’s written. The images you create in the mind of the customer with your texts and the emotions that are triggered are what give you success. It’s just like love- music only plays when you say “I love you” with conviction and a heartfelt look in your eyes. But how do images and emotions reach your target audience in another country? They only reach the heart if the translation of your text takes into account the specifics of the language and the preferences of your target group in each country.

So for your message to have its full effect, you have to ask yourself whether your writing is convincing enough. For example, on your website. Our translators are specialised in adapting texts to the target group in the desired language.

Do you want potential customers to find you on Google? Then you must:

- Know which your potential customers search for (see article)

- Consistently use these words on your website

TRANSLATION-PROBST Ltd. is the first and only translation company with a free terminology service. We collect keywords that your customers search for, and ensure that they are consistent across all languages. This is a tool for success – because your customers are guaranteed to find you.

But being found is only one side of the coin. The second question is: Do your website visitors become customers? Of course, you assume that your text is understood by potential customers. But it is written in a way that will get your message across and win the heart of your customers? TRANSLATION-PROBST Ltd. is Switzerland’s first online translation company with a quality guarantee. So that your translation has the desired effect on your target group, it goes through a tried and tested quality assurance process. Our certified professional translators are experts in various fields and industries and translate into 30 languages. They follow your communication objectives and take into account the preferences of your target group in every country.

Need a translation company? A marketing translator? An advertising translator? Search on Google! TRANSLATION-PROBST Ltd. has been in the top ranks of Google search results for many months - thanks to our partnership with Worldsites. We know what’s important, and we know what we’re talking and writing about. Read the Best Case article from the journal Marketing+Communication.

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Just in time for the New Year, TRANSLATION-PROBST Ltd. has completed its 20,000th order. If each individual order was seen as covering a distance of one kilometre, 20,000 orders would amount to a distance of 20,000 kilometres. We’ve come a long way. If we spin out this idea, TRANSLATION-PROBST Ltd. could be said to have travelled half way around the world since it was established in April 2005.

Thank you for your trust, dear business customers. We appreciate your entrusting your translations and texts to us. You can continue to rely on our translations and texts being accurate and right on target for your target group – with a quality guarantee and at the best price.

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As Radio DRS recently announced (listen to the podcast here), the Swiss economy has surpassed all growth forecasts. The reason for this is the strong domestic market and the high number of successful medium-sized companies that have a competitive edge thanks to the excellence of what they have to offer. The high level of quality of their products is difficult to find elsewhere. Furthermore, they are important suppliers to large companies.

But according to Radio DRS, there are also some sectors that are currently suffering. These include the tourism and export industries. The blame for this lies mainly with low euro and dollar exchange rates. Unless this „currency crisis” comes to an end in the foreseeable future- and many predict that it won’t- it will become even more difficult for businesses in these industries.

If export and tourism businesses want to succeed, they must- according to economic experts- not focus purely on local markets. A more specialised, more targeted international focus is required.

An innovative medium-sized company that has ventured abroad is the bag manufacturer FREITAG. As reported in, “Marketing & Kommunikation” issue 11/10 (see article), FREITAG is based on Swiss values, fashionable collections as well as sophisticated marketing. In 2010, FREITAG recorded growth of 20-25 percent.

TRANSLATION-PROBST Ltd. has provided translation services for FREITAG for some time. In its texts, the export company uses a lot of wit, whilst retaining grammatical accuracy. The texts are adapted to FREITAG’s target audiences, and they are translated by native speaking translators with expertise in marketing and communications. Translators are supported by computer-based terminology software (SDL MultiTerm), to ensure consistency when translating customers’ texts. However, it is not enough to translate these texts word-for-word. It takes a lot of imagination and background knowledge to translate word play, metaphors and hidden references. TRANSLATION-PROBST Ltd. is pleased to be able to make a contribution to FREITAG’s linguistic identity and export success.

TRANSLATION-PROBST Ltd. had a similar success last year too. The trade magazine Werbewoche commissioned a study to rank and evaluate Swiss advertising campaigns, which also looked at Isostar’s campaign focussing on the Swiss marathon runner, Röthlin. Here TRANSLATION-PROBST Ltd.’s texts won prizes in the categories „Awareness” and „Brand Fit” (see Working Examples).

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TRANSLATION-PROBST Ltd. has over 70 partners in Switzerland, but we want to go beyond the Swiss borders. Our next challenge is to find new partners in Spain, and we’ve already had some success. Our first partner there is Merkley.

Merkley is an advertising agency based in Vigo, and was founded nearly 17 years ago. In addition to the usual advertising services, Merkley offers its customers corporate image, communications and marketing services They specialize in communication management, creation of advertisements, designing logos, websites, catalogues and brochures, as well as events organization. They also currently have a special offer for pre-made websites.

We want to thank Merkley for being the first Spanish company to put their trust in our translations with guaranteed quality.

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